Lucas' Fitness Lab
Visual Identity & Website

What We Did

• Brand Strategy
• Creative Strategy
• Identity Design
• Messaging
• Digital Strategy
• Information Architecture
• User Experience Design
• Digital Design
• Website Development

Lucas’ Fitness Lab (LFL) is a Queens, NY nonprofit dedicated to giving kids the tools they need to build fit bodies and fit minds. LFL provides elementary school-aged kids access to STEM education and fitness in an after school or enrichment setting. A passion project of its founders, Lucas’ Fitness Lab was the recipient of the 4th cycle of our Brand New Brand! initiative.

We crafted a full rebrand including a new visual identity; creative and digital strategy; refreshed messaging; and a new website including UX, design, and development. We are proud of the results but saddened that Lucas’ Fitness Lab has been beset by challenges lingering from the pandemic. Unfortunately, the organization will not be able to adopt the new materials and we are uncertain of their continued operation. As always, it is challenging for nonprofit organizations and we wish them well as they navigate uncertain times.