New York University
NYU Summer Housing Website
What We Did
Digital Strategy
User Experience Design
Visual Design
Website Development
New York University has partnered with IOP for many years to create the website and communications for the summer housing program. This initiative populates the dorms with interns in the city for the summer, and is marketed to major companies across New York City. IOP created a refreshed mobile-optimized site to appeal to both businesses and college students. We created a custom icon series and utilized NYU’s image and video library, to create a dynamic web experience.
The site is managed and updated by NYU, and has helped ensure the success of the summer housing program, filling thousands of rooms each summer. This latest iteration of the website continues IOP’s decade plus partnership with NYU.
Howie Glassman, Director, Housing Services has this to say about our long term partnership:
“We’ve been working with the team at Ideas on Purpose for over 15 years to develop the website for our Summer Housing program. Their team takes the time to understand what we do and provides us with design options that reflect current design trends and while also incorporating our University’s visual identity and ensuring compliance with accessibility standards. They are easy to work with, receptive to feedback and understand our brand and values. We value our partnership with their team and look forward to continued collaboration.”
