IOP refreshed the TB Alliance’s brand identity, to be contemporary and more visible on digital channels. IOP reinvented the identity, giving it a bolder, modern feel and creating a strong visual symbol. The new identity captures the themes of the organization: medicines, global reach and community. This new identity is launched at the same time that major progress in the fight against TB has been made with a TB Alliance medicine gaining approvals. It is an exciting time at the Alliance and we are thrilled to continue our nearly 20 year collaboration as they work to cure one of the worlds deadliest diseases.