After 12 years of business, V2 was ready to pivot with a new shorthand name and enrolled IOP to redefine and refresh their brand we created when they started the agency.
IOP, along with Alex Reid our brand strategist, reimagined V2’s brand positioning and solidified their official shortened name. Then we created a newly refreshed visual brand, anchored by a new modern logo, capturing movement and momentum while communicating the sophisticated organization V2 has become. We delivered a complete brand package including guidelines, photo styles, an icon system, templates, the initial web design, and tools so the V2 team could put the brand into action.
See John’s interview about the brand process with V2 partner, Maura FitzGerald, here.