Insights
25 Years of Ideas On Purpose
Our team celebrated our 25th year in business. This moment in time makes us pause and ask what does 25 years in business really mean?
Our team celebrated our 25th year in business. This moment in time makes us pause and ask what does 25 years in business really mean?
September 4, 2025
We are proud to share our certification as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s gold standard for woman-owned businesses in the US.
”As a founder of Ideas On Purpose, I’ve been fortunate to work alongside incredible partners and a talented team for 25 years to build an agency we’re all proud of. I’m excited about what this milestone means for our continued growth and the clients we serve.”
— Michelle M. Marks, Managing Partner & co-founder
While WBENC certification doesn’t change the premium services we deliver, it does help our clients meet their vendor diversity goals. Our WBENC-certification helps these clients meet those obligations. For all of our clients, supplier diversity is smart business.
April 23, 2025
We are always looking for efficiencies for us and our clients, particularly in creating annual and sustainability reports. One production option we work with (in addition to Workiva and the traditional process) is CtrlPrint, a system that gives clients full audit trail and the ability to have unlimited edits in layouts.
The webinar is April 28th, 2025 and is free to join. All registrants will receive a recording of the call. Register here.
December 19, 2024
Need a break from the carols? The Ideas On Playlist puts IOP’s favorite tunes of 2024 all in one place. With a little bit of something for everyone, it’s the perfect answer to “who’s on aux?”
December 3, 2024
We are thrilled to share that Ideas On Purpose is an Inc. Magazine Best in Business Honoree. This honor is awarded to companies that have demonstrated exceptional business excellence while striving for innovation and excellence in their industry. The competition pool for Inc.‘s 2024 Best in Business list was competitive, and we are proud to receive this distinction for a second year.
May 1, 2024
John Connolly, Principal and Co-Founder of IOP, was profiled on Pride Business, a new national business publication website dedicated to advancing LGTBQ businesses and business people. See the profile here.
April 16, 2024
Michelle M. Marks, Principal and Co-Founder of IOP, has been recognized in the 100 Women to KNOW 2024. The annual award recognizes the top 100 female leaders across North America and is presented by JPMorgan Chase and KNOW Women. The program showcases the most influential, achieved, and honorable women in our society. Following a nomination and interview process, these selected women entrepreneurs, executives, creatives, and philanthropists have not only grown their dreams, but have created boundless opportunities for the next generation of female leaders.
KNOW Women, is a remarkable organization dedicated to amplifying the voices of female leaders, executives, and entrepreneurs. See the full list of winners here.
May is Asian Pacific American Heritage month. As we celebrate, the AAPI communities are also grappling with unspeakable hate crimes that continue to escalate daily. In NYC alone, AAPI hate crimes are up 45%. 150% across the country. Our most vulnerable have been subject to brutal attacks that come out of nowhere because of fear, misinformation and racist rhetoric. […]
What a 20 years it has been! It hasn’t been a predictable ride, but it has never been boring.
We believe everyone deserves to be treated fairly and equally, with respect and with dignity.
We are proud to announce that we are officially certified as an LGBT Business Enterprise (LGBTBE®) through the National LGBT Chamber of Commerce (NGLCC) Supplier Diversity Initiative.
Nineteen years ago purpose held many meanings for us, but intention was foremost.