As we hit the 19 year mark this September I reflected on how far we’ve come, and how excited we are for the years ahead.
I was thinking about our name, and the word purpose. Nineteen years ago it held many meanings for us, but intention was foremost. We would be intentional. Our clients would be intentional. Our work would be focused and strategic, there’d be no accidents — our tongue-in-cheek read, and a nod to the fun we’d have. All this is still true, but our name turned out to be a prescient choice.
The concept of purpose has evolved
Since day one we’ve helped clients sell ideas more than things. Working with both corporations and non-profits, we’ve created meaningful work that helps our clients share their vision and build their reputation. Defining and expressing a client’s purpose — the reason they exist — has always been part of this work, even when it wasn’t a stated goal.
The world is abuzz in possibilities for reframing the way society views corporations and their accountability. Businesses have been embracing this concept, and the recent Business Roundtable statement about corporate purpose confirms it.
This work is at the heart of what we do at Ideas On Purpose. It always has been.
We’ve evolved and refined our approach over the years and our team is better than ever. We still focus on helping our clients uncover, express and be accountable to their purpose — the reason they exist, the value they add — so each can thrive, growing their business, investing in their people and effecting positive social impact.
We are more excited than ever to contribute and collaborate with our amazing clients — helping them find and express their purpose. That’s been our purpose all along.
Thanks for reading,