In this installment we look at trends for 2014 reports released in 2015. In 2015, 71% of the Fortune 200 chose to use an annual report as an opportunity to communicate beyond the minimum financial requirements — down from 82% in 2014. This reverses the upward trend of the past few years. However, companies producing reports are using the communication opportunity to their full advantage.
If you’re looking for the right approach for your organization, you’ll have to balance many competing factors, including budgets, what stakeholders expect, what you need to achieve, and where you wish to stand among your peer set. Annual reporting remains what it has always been: a strategic communication opportunity to set the terms for the ongoing, necessary conversation with shareholders and stakeholders.
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