Kids In Crisis
Visual Identity & Website
What We Did
Brand Strategy
Creative Strategy
Identity Design
Messaging
Digital Strategy
Information Architecture
User Experience Design
Digital Design
Digital Templates
Print Design
Photography
Website Development
Kids In Crisis provides 24/7 support to help children and families resolve conflict. Based in the Fairfield County, Connecticut, area, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.
An IOP Brand New Brand! recipient, the newly created brand system perfectly encapsulates the organization’s combined optimism and dedication to their critical mission to offer vital support to kids, teens, and families struggling with abuse, bullying, and mental health.
The project was amplified with the generous support of our partners. It would not have been possible without them.
To learn what it was like to go through the full rebranding process—and about the “momentous” impact of the rebrand—read this interview with Kids In Crisis Executive Director Shari Shapiro.
“On behalf of Kids In Crisis and the children and families we serve, I can’t thank you enough for everything that you have done for us. We are better today because of you. Our message is clearer because of you. Our look is fresh and new because of you. We know we have our work cut out for us but we are up for it and thrilled. Ideas On Purpose really rocks!”
Shari Shapiro, Executive Director of Kids In Crisis
Kids In Crisis ensures the well-being of children through vital 24-hour services.
Kids In Crisis mission statement
