Insights
Expand Your Reach, Increase Your Impact
Many responsible business communicators assume everyone needs to hear the same story the same way. They don’t.
Many responsible business communicators assume everyone needs to hear the same story the same way. They don’t.
The challenge for many organizations isn’t only what to communicate. For some, it’s whether to communicate at all.
e.l.f. Beauty needed a sustainability communication strategy as approachable as their products.
Hertz partnered with IOP to develop its 2024 Sustainability & Impact Report, a visually compelling and dynamic report.
January 30, 2026
We’re proud to share Norwegian Cruise Lines’ 2024 Sail & Sustain Report has been shortlisted for Best Sustainability Reporting (small- to mid-cap) at IR Impact’s 2026 Awards, a category recognizing reports that are raising the bar to provide substance, detail, and performance data. The IR Awards serve as a vital benchmark for companies doing the best in investor relations in the US. Winners will be announced in March.
Your sustainability work is complex. Your communications shouldn’t be.
The pressure to communicate about sustainability has never been greater—or more fraught.
Is your website a sustainability success story? It just might be, your digital and sustainability teams should talk.
October 13, 2025
Michelle will to join a panel on Communicating Sustainability and the Role of Storytelling at the Wisconsin Sustainable Business Council Conference on November 5, 2025
As sustainability becomes more complex and politically sensitive, how we communicate about it is more important than ever. This session explores the evolving landscape of sustainability messaging, from shifts in corporate communication to the growing influence of storytelling, data visualization, and even audio. Discover how organizations can craft authentic narratives, tailor messages for diverse audiences, and use subtle design cues to encourage sustainable behavior. Whether you’re shaping strategy or sharing impact, this session offers practical insights to make your sustainability communication more effective and meaningful.
📅 Date: November 4 & 5
📍 Location: La Crosse Center, La Crosse, WI
🔗 Details and registration at wisconsinsustainability.com/2025conference
Integra LifeSciences partnered with Ideas On Purpose to design, edit and develop their ESG Report, Restoring Lives, our third collaboration.
What We Did Creative Strategy Content Strategy & Writing Sustainability Reporting Strategy Interactive PDF Design Infographics Print Design & Production Stanley Black & Decker (SBD) continued their long-term partnership with IOP to write, design and develop the company’s 2024 Annual Report, Impact Report, and new Impact Highlights for the sales team. With a cohesive design […]
IOP joined a panel of sustainability and AI experts to discuss how AI is disrupting Sustainability Reporting, how we communicate and who we’re communicating with.