The Bronx Conservatory of Music Launches New Website and Identity

January 24, 2021

We are proud to announce the launch of the new Bronx Conservatory brand. The third and most recent Brand New Brand! recipient, The Bronx Conservatory of Music provides low cost high quality music lessons to Bronx children and adults in their own neighborhood.

The culmination of the collaboration between IOP, our Brand New Brand! partners, and The Bronx Conservatory of Music the new messaging, logo and palette capture the youthful energy of the conservatory and the opportunities for personal growth and self expression that it brings. This visual identity is brought to life in the website and across a full spread of communications tools, including Word and PowerPoint templates, business cards, and recital program templates.

The process took place throughout 2020, the need for supporting the arts and arts education has never been more urgent.

Brand New Brand! 2019 Recipient Announced

May 29, 2019

With the invaluable help of our independent judges throughout a tough selection process, we are delighted to announce that our Brand New Brand! 2019 recipient is The Bronx Conservatory of Music!

Bronx Conservatory of Music brings the gift of music to New York’s Bronx community by providing the highest quality instruction to children and adults at the lowest possible cost, in their own neighborhood. In doing so, this organization makes conservatory training accessible to all, helps develop audiences for fine music, and also contributes to the music culture in the borough.

Arts funding is always under threat, and in helping this small music school we are doing our part to support the arts ecosystem in New York, promoting cultural equity in the Bronx and helping to bring music — and all the benefits that a music education brings — to an underserved community.

You can follow our Brand New Brand! journey with this fantastic nonprofit organization here.

Avenda Health & EcoSpaces brands recognized

August 20, 2018

Two IOP clients were recognized in Graphis 7, a highly competitive, juried publication. Avenda Health, a medical device and personalized medicine company focused on the treatment of prostate cancer, was honored. Ideas On Purpose created the complete brand system, including naming, strategy, visual identity, website and applications. EcoSpaces Education was also honored. IOP created a full visual identity system including digital and print applications, environmental graphics and more. Each brand received an honorable mention.

Kids In Crisis launches new brand and website

May 11, 2018

We are proud to announce the launch of the new Kids In Crisis brand. The second Brand New Brand recipient, Kids In Crisis provides 24/7 support to help children and families resolve conflict. Fairfield County, Connecticut based, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.

The new visual identity system encapsulates the organization’s combined optimism and dedication to their mission. The entire brand system perfectly encapsulates the organization’s combined optimism and dedication to their critical mission.

Brand New Brand 2017: pro bono redesign initiative

November 17, 2016

We are excited to announce the next cycle of Brand New Brand, our pro bono redesign initiative. We’re looking for a small, established nonprofit — at least five years old — in need of rebranding to take the organization to the next level. The winning entry will receive a focused brand redesign that may include an identity, a website and other communications. All the work created by IOP and our partners is free of charge. Spread the word, applications are due March 1st, 2017.

Brand New Brand

Brand New Brand! 2016 recipient launches new identity and site

February 25, 2016

bnb_sidebarThe results of our first Brand New Brand pro bono initiative are out. The new EcoSpaces Education launched in February of 2016. The product of months of collaboration between IOP, our partners and EcoSpaces, the logo and tagline capture the mission and spirit of the organization. And, the new visual identity is applied across communications tools, from PowerPoint and Word templates, to postcards and tote bags to their new robust website.  See the case study.

Look for the next round to begin in early 2017!