Insights
Video in Corporate Communications and Investor Relations
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
News
Michelle Marks speaks at Citi Investor Relations Acadamy
September 23, 2016
Michelle Marks spoke to Investor Relations professionals at the Citi Depositary Receipt Services IR Acadamy in New York City. The topic: “The power of video in IR: CEO interviews, virtual site visits and investment brand-building.” See the slides here.
Projects
EcoSpaces: Visual Identity & Website
Insights
Three Approaches to Digital Reporting
When you have decided to create a digital version of your annual or responsibility report there are many options.
Projects
United Technologies: Corporate Website
Insights
A Better Corporate Website?
Your corporate website exists for one reason: to engage people who count in an essential conversation about why your company matters. Are you audience-centric? Or just talking to yourself?
Insights
Is your corporate website effective? An assessment framework.
How do you know when it’s time to redo your corporate website? The corporate site is not usually part of your day to day thinking—it is there, supporting your communications, branding, PR and social media efforts, but is it working hard enough?