Insights
Demystifying the Branding Process
Demystify the branding process for companies considering – and perhaps feeling daunted by the idea of – a rebrand.
Demystify the branding process for companies considering – and perhaps feeling daunted by the idea of – a rebrand.
February 18, 2020
IOP created a system of publications and digital emails highlighting the achievements of 2019 as outreach for all of NYU Langone Health’s departments to help build their national reputation as a preeminent academic medical center.
Branding is as important for a nonprofit as it is for a for-profit. Learn how branding saves resources and get insights on brand-building.
Corporate site visitors are not coming frequently, so when they do they need to easily find what they need. Use your website to explain who you are, what you do and why you do it. What’s missing from yours?
A client’s perspective on the rebranding process and its real-world impact.
What We Did Digital Strategy Information Architecture User Experience Design Digital Design Infographic Design Social Media Assets Website Development Website Hosting & Maintenance United Technologies wanted to promote its investments in people across the United States. IOP created a platform for the corporate reputation campaign, extending the digital brand we developed on the corporate site. […]
Once the exclusive domain of the C-suite, internal branding — a state in which employees fully grasp and live by a business’s values — is now a critical component at every level of a company.
What We Did Creative & Campaign Strategy Digital Design Digital Strategy Infographic Design Information Architecture User Experience Design Website Development To announce the close of the merger and formation of QuintilesIMS to all employees globally, QuintilesIMS partnered with IOP to create a Day 1 microsite containing information and FAQs for employees of both legacy companies. […]
Outdated branding, inconsistently applied, is confusing people. Invest in your brand, it pays dividends with all your key audiences. Here’s how.
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
What We Did Brand Strategy Annual Reports Creative Strategy Digital Design Event Graphics Identity Design Infographic Design Print Design Publication Systems Social Media Assets Visual Identity For over a decade we have spent a great deal of time with this thoughtful organization, collaborating on the Robert Wood Johnson Foundation brand and communications while also helping to […]
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.