Projects
News
Stanley Black & Decker launches new corporate website
May 22, 2017
Stanley Black & Decker launched a new corporate website showcasing the company’s purpose and timed to their investor day. Targeted for an audience of media, investors, potential employees and other key stakeholders, the site is a highly visual take on the digital industrial company. Ideas On Purpose was tapped to lead the visual design and content creation for the site. Collaborating with a multidisciplinary team we crafted a dynamic, flexible system to support the company in a time of rapid growth. Be sure to take a look.
Insights
6 Tips for Promoting Your Online Annual or Responsibility Report
You’ve decided to create an online report. Great! But how will you get people to experience it? The web doesn’t work like print, you have to drive your audiences to your site. In other words, you need to market your site. And it’s best to make your plan before the launch. The following tips are simple and each will increase traffic. (Updated May 2017)
News
NYU Langone launches digital research report
February 20, 2017
NYU Langone has launched the digital home for its marquee Research Report. This marks the initial foray into digital reporting for the institution. This report is one of nearly a dozen IOP is working on. Visit the site.
Insights
The Impact of Brand Building: An Interview with EcoSpaces’ Frank Mentesana
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
Insights
Video in Corporate Communications and Investor Relations
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
News
Michelle Marks speaks at Citi Investor Relations Acadamy
September 23, 2016
Michelle Marks spoke to Investor Relations professionals at the Citi Depositary Receipt Services IR Acadamy in New York City. The topic: “The power of video in IR: CEO interviews, virtual site visits and investment brand-building.” See the slides here.
Projects
EcoSpaces: Visual Identity & Website
Insights
Three Approaches to Digital Reporting
When you have decided to create a digital version of your annual or responsibility report there are many options.
Projects
United Technologies: Corporate Website
Insights
A Better Corporate Website?
Your corporate website exists for one reason: to engage people who count in an essential conversation about why your company matters. Are you audience-centric? Or just talking to yourself?
Insights
Is your corporate website effective? An assessment framework.
How do you know when it’s time to redo your corporate website? The corporate site is not usually part of your day to day thinking—it is there, supporting your communications, branding, PR and social media efforts, but is it working hard enough?