You’ve decided to create an online report. Great! But how will you get people to experience it? The web doesn’t work like print, you have to drive your audiences to your site. In other words, you need to market your site. And it’s best to make your plan before the launch. The following tips are simple and each will increase traffic. (Updated May 2017)
February 20, 2017
NYU Langone has launched the digital home for its marquee Research Report. This marks the initial foray into digital reporting for the institution. This report is one of nearly a dozen IOP is working on. Visit the site.
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
September 23, 2016
Michelle Marks spoke to Investor Relations professionals at the Citi Depositary Receipt Services IR Acadamy in New York City. The topic: “The power of video in IR: CEO interviews, virtual site visits and investment brand-building.” See the slides here.
When you have decided to create a digital version of your annual or responsibility report there are many options.
Your corporate website exists for one reason: to engage people who count in an essential conversation about why your company matters. Are you audience-centric? Or just talking to yourself?
How do you know when it’s time to redo your corporate website? The corporate site is not usually part of your day to day thinking—it is there, supporting your communications, branding, PR and social media efforts, but is it working hard enough?