What’s best practice? Performance is the data, numbers and results. Purpose is the why, the narrative and long-term view. Here’s why your Sustainability, ESG, CSR, or Financial report needs to present both effectively.
Is a Responsibility or Sustainability Report a must have? Do companies still do Annual Reports? Should you consider a digital version? What about video?
June 1, 2018
United Technologies won Bronze in the 2018 International Questar Video Awards for the Videos we created for the 2017 Annual Report. Watch all 5 videos in the microsite here.
These stakeholder communications serve defined audiences, but resonate far beyond those audiences if well strategized and promoted.
You’ve decided to create an online report. Great! But how will you get people to experience it? The web doesn’t work like print, you have to drive your audiences to your site. In other words, you need to market your site. And it’s best to make your plan before the launch. The following tips are simple and each will increase traffic. (Updated May 2017)
February 20, 2017
NYU Langone has launched the digital home for its marquee Research Report. This marks the initial foray into digital reporting for the institution. This report is one of nearly a dozen IOP is working on. Visit the site.
January 19, 2017
The International ARC Awards announced the winners of the ARC 100 — the world’s top annual reports for 2015. We are proud to be included twice, for Nielsen and Pfizer. See the winners gallery here.
Our sixth annual trend report looks at what the Fortune 200 produced this year. It shows how companies of influence are shaping the evolution of corporate reporting.
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
September 23, 2016
Michelle Marks spoke to Investor Relations professionals at the Citi Depositary Receipt Services IR Acadamy in New York City. The topic: “The power of video in IR: CEO interviews, virtual site visits and investment brand-building.” See the slides here.
When you have decided to create a digital version of your annual or responsibility report there are many options.
Our fifth annual trend report is full of useful information as you evaluate options for annual financial and responsibility reports. The 2015 report is infographic rich and a quick read.