What We Did The Rabbit Books & Bar in Manhattan’s East Village partnered with Ideas On Purpose to create its visual brand and digital presence from the ground up. IOP developed the store’s full visual identity giving The Rabbit a cohesive presence before its doors even opened. Collaborating with the interiors team we established the […]
The essential aspects of visual brand identity are a brand mark, color, typeface, graphics and imagery. Here’s what you need to know.
If something has changed but your audience hasn’t noticed, and your story is no longer complete or accurate, no longer resonating… it’s time.
IOP completed a full rebrand for Lucas’s Fitness Lab, a nonprofit dedicated to giving kids the tools they need to build fit bodies and fit minds.
Simple, powerful ideas differentiate you, build trust, and reinforce your brand. So how do you achieve clarity?
Groombridge, Wu, Baughman & Stone, a law firm focusing on patent litigation at the intersection of science, technology and the law—came to IOP for branding and a website.
Professional branding is a foundation for growth, an asset for any organization that wants to further its mission, raise its profile and expand its audience.
January 24, 2021
We are proud to announce the launch of the new Bronx Conservatory brand. The third and most recent Brand New Brand! recipient, The Bronx Conservatory of Music provides low cost high quality music lessons to Bronx children and adults in their own neighborhood.
The culmination of the collaboration between IOP, our Brand New Brand! partners, and The Bronx Conservatory of Music the new messaging, logo and palette capture the youthful energy of the conservatory and the opportunities for personal growth and self expression that it brings. This visual identity is brought to life in the website and across a full spread of communications tools, including Word and PowerPoint templates, business cards, and recital program templates.
The process took place throughout 2020, the need for supporting the arts and arts education has never been more urgent.
The Bronx Conservatory of Music’s new brand and website captures their passion and dedication. With the challenges of 2020 the need to support the arts has never been more clear.
What We Did Brand Strategy Positioning Messaging Pillars Logo Design Web Look & Feel Visual Identity System After 12 years of business, V2 was ready to pivot with a new shorthand name and enrolled IOP to redefine and refresh their brand we created when they started the agency. IOP, along with Alex Reid our brand […]
Demystify the branding process for companies considering – and perhaps feeling daunted by the idea of – a rebrand.
IOP reinvented the TB Alliance identity, giving it a bolder, modern feel and creating a strong visual mark.