2014 Annual Review and Responsibility Report


This online integrated review leads with a Q&A video series to humanize the dialogue between Pfizer and society. The questions are thoughtful and thought-provoking, yet typical, representing questions Pfizer hears every day from patients, consumers and stakeholders. Each answer is voiced by an individual employee, providing a personal perspective on why Pfizer and the industry matter to human health and well-being through all stages of life. Further the review integrates third-party testimonials highlighting what Pfizer has been doing and why it matters to human health—some individuals speak to the products that have changed their lives, others include beneficiaries of access programs and global initiatives. Overall, this review showcases Pfizer’s continuing journey of science seen in light of its contribution and ultimate value to society both as a business and a global citizen—with every stakeholder in mind.

What We Did

  • Creative Strategy
  • Digital Design
  • Digital Strategy
  • Information Architecture
  • User Experience Design
  • Video Creation
  • Website Development
  • Writing